Saturday, May 23, 2020

The Mentoring Program At Huntsville - 1509 Words

RAYBEN Mentoring Blueprint Introduction The RAYBEN Mentoring Program at Huntsville, AL is a tailored program that extends the ability to inspire career development and facilitate academic growth. The key objective is to enrich both the mentor and mentee through the exchange of personal experiences, wisdom, guidance, and understanding. The immediate expansion of knowledge, skill sets, networking opportunities, and personal growth are key components to be obtained by mentees. The achievement of networking opportunities, feedback and scholarship are fundamental aspects that RAYBEN recognizes as a key benefit to the prospective mentors. The overall mentor-mentee relationship will allow perspective and vision to be recognized†¦show more content†¦Each mentor will receive a reference check from the selection committee. The reference check will include a referral and application review, which will be the responsibility of the mentor to present to the selection committee prior to the mentee matching processes. All mentors will be required to attend periodic mentor group meetings for collaborative feedback. Initial contact with a mentee must be made by a mentor within 1 week of the assigned pairing notification. Mentor training will be completed by all new mentors and maintained for all current mentors. Training documentation and instruction will be provided electronically or manually through the support of the program selection committee. The Roles and Responsibilities of a Mentee The mentee is the absorber of the knowledge provided by the mentor and should demonstrate the desire to receive and utilize what has been provided. The mentee will be the lead in determining what type of guidance is needed. He or she will maintain the active responsibility of their learning and development through the management of expectations and communication. Mentees of the program will include second semester Freshmen and above that attend a 4-year College or University. The student will be required to submit all program criteria and must be selected by the RAYBEN selection committee. The selection committee will base selection on the thoroughness, legibleness, and overall content of the

Tuesday, May 12, 2020

The Narrative Of The Life Of Frederick Douglass - 1728 Words

Slavery, as a form of labor, has not inflamed a whole-scale political and social crisis more seriously anywhere than in the United States during the nineteenth century. In fact, the slaves were forced, kidnapped or â€Å"born† to be the suppressed and were not only required to perform endless labor, but also tortured, suppressed and bestially destroyed in numerous heartless ways — physically and mentally. However, a few decades before the outbreak of the civil war, it was barely possible for the ordinary to know about the details of how the slaves lived in the south due to several factors such as the limit of communications. Fortunately, Fredrick Douglass, an educated run-away slave, wrote and published â€Å"The Narrative of the Life of Frederick†¦show more content†¦For example, Douglass narrates that a woman slave was killed brutally by her mistress because she just had a rest while the baby whom she took care of was crying. A trivial â€Å"mistake† shockingly cost her life to pay for the baby’s cry. Also, they were not allowed to read, write and learn, which further kept them as â€Å"properties with only feelings†. By doing this, the masters and overseers torn down the slaves’ spirits and infuse one so-called indubitable belief into what the slaves â€Å"held† to be true — they were born to be slaves and nothing could change their status. During the nineteenth century, young women workers went on strike because of over exploitation on them. Indentured servants rose up because of mistreats. However, the slaves were always kept in their traps because they were suppressed from birth to death, were unable to tell what they could have except their current situation, and were forced to spend most of their time and energy on stealing some coarse bread to survive.By implementing all those inhumane conducts described by Douglass in his narrative, slaves were suppressed to a state that their emotions became plain, their desires became trivial and their nerves became numb, which is exactly the situation that the plantation owners wanted. Furthermore, the communities of slaves were fragmented and rarely developed because their relationships were grievously twisted under theShow MoreRelatedNarrative Of The Life Of Frederick Douglass987 Words   |  4 PagesLife of Frederick In the â€Å"narrative of the life of Frederick Douglass an American slave written by himself† Frederick reveled to audience the time he was living as a slave and the moments of brutal treats for example psychological, emotional and physical abuses. He was suffering terrible moments during his 20 years as a slave in the twentieth century. In addition, he describes in his own words the strategies he used to escape from the slave holders and to be free. This story the â€Å"Narrative of theRead MoreNarrative Of The Life Of Frederick Douglass Essay1102 Words   |  5 PagesDate Narrative Of The Life Of Frederick Douglass Writing in the favor of black people has always remained controversial from the very beginning. Critics regard such writing as â€Å"a highly conventionalized genre† indicating that â€Å"its status as literature was long disputed but the literary merits of its most famous example such as Frederick Douglass s Narrative of the Life of Frederick Douglass†¦are widely recognized today.† (Ryan:537) Despite of such severe resistance, writers like Douglass have pennedRead MoreThe Narrative Of The Life Of Frederick Douglass1566 Words   |  7 PagesThe â€Å"Narratives of the Life of Frederick Douglass† is the story of Frederick Douglass’ life from the time he was born into slavery, to the time he escaped to freedom in the north. When Douglass wrote this book, slavery was still legal in a large portion of the United States. After Douglass’ escape to freedom and his continuation of his education, he became an abolitionist through his works of literatu re and speeches. In â€Å"The Blessings of Slavery†, by George Fitzhugh he states that southern slavesRead MoreNarrative Of The Life Of Frederick Douglass1257 Words   |  6 PagesBook Review By Mary Elizabeth Ralls Narrative of the life of Frederick Douglass: An autobiography written by Frederick Douglass Millennium publication, 1945edition 75 pages Frederick Douglass whose real name was Frederick Augustus Washington Bailey approximately birthdate is in1818, the month or day is not known, he died in 1895. He is one of the most famous advocates and the greatest leaders of anti-slavery in the past 200 or so years.Read MoreNarrative Of The Life Of Frederick Douglass Essay1498 Words   |  6 Pagessoutherners believed that one of the most essential means of life was slavery. In the novel, Narrative of The Life of Frederick Douglass, Douglass challenges and debunks the idea of slavery being a necessary part of the white lifestyle; many pro-slavery arguments consisted of religion justifying slavery, slaves being â€Å"easily manipulated†/ignorant, and slavery keeping the southern economy from disappearing (The Proslavery Argument). Frederick uses personal experiences and other tactics to expose theRead MoreNarrative Of The Life Of Frederick Douglass1730 Words   |  7 PagesOne of the most well-known slavery narratives wa s lived and written by Frederick Douglass, Narrative of the Life of Frederick Douglass. Frederick Douglass was a civil rights activist who was born into slavery on a plantation in eastern Maryland in February 1818. His exact birth date is unknown, he states in his narrative, â€Å"I have no accurate knowledge of my age, never having seen any authentic record containing it.†2 His birth name was Frederick Augustus Washington Bailey, which was given by hisRead MoreThe Narrative Of The Life Of Frederick Douglass1363 Words   |  6 Pages In The Narrative of the Life of Frederick Douglass, Frederick Douglass portrays the importance of education because of its influence in leveling the playing field between the races in the 1800s. Education and knowledge are themes that are heavily dwelled upon throughout the novel, inspiring the reader to see the full power of such important ideals and to take the full advantage of both at all times. Douglass gives the reader a new appreciat ion for education as he delivers his message regardingRead MoreNarrative Of The Life Of Frederick Douglass1255 Words   |  6 PagesFrederick Douglass, throughout Narrative of the Life of Frederick Douglass, uses religion to get many of his points across. In one way, religion plays a huge role in Douglass’ ability to become literate throughout the text. With the Bible and other Christian texts, Douglass is able to further his ability and the ability of others to read. This becomes important because as Douglass points out the slaveholders believe a literate slave is not a good slave. This union of literacy and religion show theRead MoreThe Narrative Life Of Frederick Douglass1583 Words   |  7 Pages‘The Narrative Life of Frederick Douglass’ is an autobiography of Frederick Douglass, the slave who escaped and became one of renowned social reformers of his time. The book is a collection of actual experiences of the author during his time in slavery and experienc es of fellow slaves. He describes brilliantly the oppressive conditions into which he was born, lived, as well as his struggles and triumphs. The author meant to make the reader comprehend life of the African Americans in slavery beforeRead MoreThe Narrative Of The Life Of Frederick Douglass939 Words   |  4 PagesRevolutionary Freedom In 1845, an African-American man named Frederick Douglass released a thought-provoking autobiography that would become a turning point in revolutionary change. The Narrative of the Life of Frederick Douglass was the first autobiography Douglass had written focusing on the real life struggles he has faced during his time spent in bondage. During his time, it was not common for an African-American to have the skills to read and write, and it was especially uncommon to publish

Wednesday, May 6, 2020

Marketing Innovation Free Essays

string(1191) " strategy that can be used to introduce the product to the market place After more than a decade of development, Daimler begins to commercialize its experimental fuel-cell-powered- electric car Next step: to develop this new product into alternative product concepts – Concept 1: A moderately priced subcompact designed as a second family car to be used around town Concept 2: A medium-cost sporty compact appealing to young people – Concept 3: An inexpensive subcompact green car – Concept 4: A high-end sport –utility vehicle \(SUV\) appealing those who love the space Phase 3: Marketing strategy development \* Develop a marketing strategy that can be used to introduce the product to the market place \* Identify the target market \* Estimate its size \* Determine how the product can be positioned \* Plan pricing, distribution and promotion expenditures Phase 4: Technical development \* The product moves into product develop RD or engineering devel ops the product concept into a physical product â€Å"Look beyond simply creating products that satisfy consumers needs and wants†¦ Companies work to fashion products that are both satisfying and easy to manufacture\." Marketing Innovation â€Å"Because the purpose of business is to create a customer, the business enterprise has two—and only two—basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. † Peter Drucker (The Father of Management Theory) INTRODUCTION Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. We will write a custom essay sample on Marketing Innovation or any similar topic only for you Order Now American Marketing Association 2007) An innovation is the implementation of a new or significantly improved product (good or service), or process, a new marketing method, or a new organizational method in business practices, workplace organization or external relations. (OECD 2005) Four types of innovations are distinguished: product innovations, process innovations, marketing innovations and organizational innovations. (OECD 2005) * A product (service) innovation is the introduction of a good or service that is new or significantly improved with respect to its characteristics or intended uses. This includes significant improvements in technical specifications, components and materials, incorporated software, user friendliness or other functional characteristics. * A process innovation is the implementation of a new or significantly improved production or delivery method. This includes significant changes in techniques, equipment and/or software. * An organizational innovation is the implementation of a new organizational method in the firm’s business practices, workplace organization or external relations. A marketing innovation is the implementation of a new marketing method involving significant changes in product design or packaging, product placement, product promotion or pricing. The OCED’s definition is too narrow : it reduces the scope of marketing by separating between marketing, product innovation and delivery. If we mixed the two definition we can propose that with a marketing lenses an innovation is : â€Å"the implementation of a new or significa ntly improved method, process or practices in creating, communicating, delivering, and xchanging offerings that have value for customers, clients, partners, and society at large† * Innovation in marketing could be related to : * The creation (Iphone), * The communication (Web2. 0), * The delivery (Internet), * Or exchanging (Michelin) * offerings that have value 2 Main objective: Understanding and mastering the process from new ideas generation to new value offering for the stakeholders Degree of differenciation of consumer expectations| Degree of improvement in technology | | Low | High| Low | Continuous innovation(cordless phone)| Market breakthroughts (parabolic skis)| | High| Technology breakthroughts (passage from video players to DVD player)| Radical innovation(cell phone)| Innovation continuum Continuous innovation * Modification to an existing product that does not require a change in learning * Improvement of an existing product without major changes Dynamically Conti nuous Innovations * Modification to an existing product that requires a modest amount of learning or change in behavior to use it Discontinuous innovation (radical innovation) Major changes in the way we live * Product innovation which break the rules and the norms * New consumption behaviors and use * Technology Example: Sharing documents on Internet, Downloading musics, E-business and virtual stores, Free software, Hybrid cars New product development process 3 Phase 1: Idea Generation Sources of new ideas * Internal idea sources: * Formal research and development * â€Å"Intrapreneurial† programmes * External idea sources: * Customers * Pilot customers : Pilot customers methods The estimated annual sales of new products developed based on ideas generated by pilot customers are eight times higher than estimated sales of innovations developed from more traditional methods. Pilot Customer: users †¢Brainstorming  : Characteristics of brainstorming | 1. | Write a clear, focused objective | 2. | Select participants for the team | 3. | Prepare for the session | 4. | At the session – Rules for brainstorming. | Rules: * A conversation at the same time * Be focused on the subject * Be visual (drawing) * Encourage crazy ideas * The quantity is more important than the quality * Negative comments have to be avoided No interruptions from outside Role of the team leader: * Contribute to, but not inhibit the flow of ideas * Don’t be too controlling * Encourage participation from everyone * Introduce creative games * Call the â€Å"time out† to review and evaluate ideas that have been generated Method * Write a list of ideas (uses) * Classify ide as thanks to criteria * Find common points between application : â€Å"pseudo segments† 4 Interviews Motivation * Focus group / individual interviews Characteristics of focus group | Group size | 8 to 12 | Group composition | Homogeneous: respondents prescreened | Physical setting | Relaxed, informal atmosphere | Time duration | 1 to 3 hours | Recording | Record all the discussion with sound an video | Moderator | Observational, interpersonal, communication skills | * Individual interview  : Type of interview | Required skills | Structured interview | Neutrality, no prompting, no improvisation | Semi-structured interview | Some probing, rapport with interviewee, understanding the aims of the project | Open-ended interview or depth interview | Flexibility, rapport with interviewee, active listening | Focus group | Facilitation skills, flexibility, ability to stand back from the discussion so that group dynamics can emerge | Characteristics of semi-structured individual interviews | Group size | Face to face, one-one-one basis | Interview structure | Semi-structured, direct, personal interview. Use of an interview guide | Physical setting | Relaxed, informal atmosphere | Time duration | One hour | Recording | Use of audiocassettes and videotapes | Moderator | Observational, interpersonal, communication skills | * 5 Focus on semi-structural individual interview Questioning style * Open ended, non-directive * Little or no direction on how to answer * Relate to topic in own way * Use own language Probing – for detail, depth, clarification – Prompting – encouraging respondent to answer * Non-verbal, repeating, rephrasing, summarising * Salespeople * Service providers * Anyone with direct customer contact * Competitors  : Companies watch competitors’ ads and other communications (new-product pre-announcements) to get clues about their new products * Distributors, suppliers and ot hers  : Companies watch competitors’ ads and other communications (new-product pre-announcements) to get clues about their new products Example of Brainstorming: anti-odor product First step: write a list of uses * Dirty socks, Ashtrays, Changing rooms, Refrigerators, Elevators, Subway tunnels†¦ * Second step: classify ideas * Development of a notation system * A Possible today * B possible soon * C difficult and risky * Criteria * Technicity faisability, cost, market accessibility, competitors, time of solution * Third step: Find common points How customers can use the product| Passage from 80 ideas to 8  « pseudo-market segments  »| What is its added value? | Deodorization public places| Types of customers| Chemicalplants| Places| Household odors†¦. | Phase 2: Product development * Expand ideas into more complete product concepts * Describe features the product should have and benefits those features will provide * 6 Evaluate chance for success * Develop a marketing strategy that can be used to introduce the product to the market place After more than a decade of development, Daimler begins to commercialize its experimental fuel-cell-powered- electric car Next step: to develop this new product into alternative product concepts – Concept 1: A moderately priced subcompact designed as a second family car to be used around town Concept 2: A medium-cost sporty compact appealing to young people – Concept 3: An inexpensive subcompact green car – Concept 4: A high-end sport –utility vehicle (SUV) appealing those who love the space Phase 3: Marketing strategy development * Develop a marketing strategy that can be used to introduce the product to the market place * Identify the target market * Estimate its size * Determine how the product can be positioned * Plan pricing, distribution and promotion expenditures Phase 4: Technical development * The product moves into product develop RD or engineering develops the product concept into a physical product â€Å"Look beyond simply creating products that satisfy consumers needs and wants†¦ Companies work to fashion products that are both satisfying and easy to manufacture. You read "Marketing Innovation" in category "Essay examples" † Phase 5: Marketing Test * It lets the company test the product and its entire marketing programme – positioning, advertising, distribution, pricing, branding and budget levels Phase 6: Commercialization Launch the product! * Full scale production * Distribution * Advertising * Sales promotion * and more 7 INNOVATING BY SERVICES Innovation and Marketing Decision: The customers’ values issue An economic opportunity exists for an innovation when a new value proposition to customer is possible Agreeing the PSS statement (Product Service System)  «Ã‚  What is important is not our offer but what our customers do with it  Ã‚ », there are three kinds of value propositions for an innovation. Innovation and the first customer’s value proposition: * Customer Values are embedded in a three stages consumption scenario. * These stages define three kinds of value. * Stage 1: Decision (potential value) * Stage 2: The exchange (value in exchange) Stage 3: usage (value in use) Innovation in potential value First innovative value proposition: Innovation concerning the facilities The facilities include all company resources: employees, know-how, technology, nominal goods †¦ and other facilities that must be accessible (before offer provision is feasible). Make perceptible the strength of a promise POTENT IAL VALUE from facilities stage in an offer provision scenario, ex IBIS Hotel 8 POTENTIAL VALUE from facilities stage in a service provision scenario: ex vending machine Innovation in value in exchange Second innovative value proposition : Innovation concerning the transformation process This is the stage in which company resources are combined with other companies’ resources in order to transform them. Companies act as prime resources integrators and the innovation consists of new ways of co-operating, collaborating, co-branding†¦Ã¢â‚¬ ¦ In this case, these values in exchange will have to be new values in use for the customers †¦ to be successful VALUE IN EXCHANGE from the exchange stage in an offer provision scenario: ex Senseo, Nike+ iphone app This transformation stage can also exhibit innovation concerning CUSTOMER VALUE in EXCHANGE. Offer provision can include a transformation of customer resources in terms of persons (surgery, hair cuts†¦), physical objects (e. g. car repairs†¦), nominal good (e. g. investment banking, rights (e. g. lawyers.. ) and/or data (tax advisors†¦)†¦ It contains elements which are either pre-prepared within producers’ facilities, or are co-produced by customer and provider during the integration and the transformation of customer resources. Innovation consists of changing the way of integrating the customers’ resources with those of the producers’ VALUE IN EXCHANGE. Innovation in producers-customers co-production: ex Wikipedia Innovation and the third Customer’s Value proposition. Innovation in customer’s value in use The usage stage exhibits CUSTOMER VALUE IN USE. Innovation consists of proposing to customer new values in use, perceived as new solutions. Ex: Wii for the seniors Definition of servicization The key idea behind product service systems is that consumers do not specifically demand products, per se, but rather are seeking the utility these products and services provide. By using a service to meet some needs rather than a physical object, more needs can be met with lower material and energy requirements. A product service system is a competitive system of products, services, supporting networks and infrastructure. The system includes product maintenance, parts recycling and eventual product replacement, which satisfy customer needs competitively and with lower environmental impact over the life cycle. â€Å"A Product-Service System can be defined as the result of an innovation str ategy, shifting the business focus from designing and selling physical products only, to selling a system of products and services which are jointly capable of fulfilling specific client demands. Meeting consumers’ needs with a mix of products and services is not a new concept. House rentals, hotels, taxis and restaurants are good examples based on economic interest. There are other new and innovative applications of product service systems that have developed as a response to make business more sustainable. The main difference between product service systems and the classic examples is that the preference of consumers is influenced by environmental, as well as economic interests. Source: UNITED NATIONS ENVIRONMENT PROGRAMME DIVISION OF TECHNOLOGY, INDUSTRY AND ECONOMICS 10 Innovation by servicization : an attractive way to Innovate on the markets Three ways to develop innovation by servicization : 1- Product oriented services Provided to increase or optimize the product life cycle, these supplementary services are offered to guarantee functionality and durability of the product (e. g. maintenance and repair, upgrading and substitution services over a specified time period, advise and consultancy for use optimisation, etc. ). 2- Usage oriented services The product is made available in a different form to the customer, is sometimes shared by number of users, but stays in ownership with the provider. It is the usage of the product rather than the product itself that is invoiced, without transfer of ownership (e. g. car sharing or car pooling, tools location, financial leasing, etc. ). Ex: http://www. lamachineduvoisin. fr/ 3- Result-oriented services (functional economy) Result-oriented services (or functional services): in this most accomplished form of servicization, the seller does not sell a product anymore to the customer, but the desired result rendered by the product. Rather than selling pesticides to farmers for example, the seller decides to offer a global service contract that guarantee a maximal acceptable loss on crops. A BM based on the sold products quantity A BM based on a service rate Sell a maximum loss rate on crops Firm in functional service is looking for less costly alternating solutions as the reintroduction of parasitics predatories or the earth reoxygenation by earthworms or using RD in biology, agronomy, entomology.. The competitiveness of the seller depends on its ability to optimise the PSS implemented to reach this goal and to use the least possible resources and energy to reach the targeted acceptable loss. Such functional services are implemented with great success by companies such as Xerox (Xerox Global Services) or Michelin (Michelin Fleet Solutions) for example. How to cite Marketing Innovation, Essay examples

Sunday, May 3, 2020

Gatsby Color Essay Research Paper F Scott free essay sample

Gatsby Color Essay, Research Paper F. Scott Fitzgerald s usage of symbolism and colourss in The Great Gatsby is outstanding in every chapter of his novel. To to the full understand the significance of his colour usage, a reader must acknowledge the state of affairss in which these colourss are used. The colour viridity is traditionally associated with spring, hope, and youth. One possible significance of the colour viridity is envy. Gatsby can be seen as an covetous, covetous character. He one time had the love of his life, Daisy, but now she is married to another adult male. He spends all of his clip and attempt in an effort to win back Daisy. It is besides likely that Fitzgerald uses green to typify money and it s power in society. Money regulations the lives of the people in the narrative. Gatsby needs money to populate the life that he does. We will write a custom essay sample on Gatsby Color Essay Research Paper F Scott or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Gatsby besides feels he needs the money to win back Daisy s love. The colour viridity can both typify enviousness and money ; nevertheless, the most sensible significance would hold to be one of future hope, particularly in Gatsby s instance. The usage of a green visible radiation at the terminal of a landing phase to signal a romantic reunion, is intriguingly similar to the green visible radiation at the terminal of Daisy # 8217 ; s Buchanan # 8217 ; s dock, which becomes a cardinal image in The Great Gatsby. The initial visual aspect of the green visible radiation occurs when Nick sees Gatsby for the first clip, standing in forepart of his sign of the zodiac and stretching out his weaponries to # 8220 ; # 8230 ; a individual green visible radiation, minute and far off that might hold been the terminal of a dock. # 8221 ; The light becomes, for Gatsby, the symbol of a reunion with Daisy. This reunion seems justifiable, yet it is so far off from coming true. Gold and yellow are colourss that symbolize old wealth. The colourss green and gold contrast in a important manner. In old times people used gold as a agency for exchange, but as a national currency was established green money replaced the gold and gold no longer even backed the dollar. So, gold represents the old money and green represents the new. In the same manner, gold symbolizes Daisy and Tom s old money and green symbolizes Gatsby s new money. One might state that Gatsby is â€Å"green.† To contrast this Tom is gold. In the same manner that green and gilded contrast so do Gatsby and Tom. Jordan and Daisy are besides represented by gold. â€Å"†¦Jordan s slender aureate arm resting in mine†¦Ã¢â‚¬  â€Å"†¦high in the white castle the male monarch s girl, the aureate girl†¦Ã¢â‚¬  The aureate miss is, of class, Daisy. Daisy # 8217 ; s character is enhanced by Fitzgerald # 8217 ; s usage of the colour white to bespeak Daisy # 8217 ; s freshness and artlessness. He notes the # 8220 ; glittering white house # 8221 ; , the # 8220 ; airy, white suites, # 8221 ; and Daisy lounging in a white frock. Daisy besides negotiations of her # 8220 ; white girlhood. # 8221 ; Fitzgerald evokes two significances of white: 1 is the traditional significance of pureness ; the second is the authorization of whiteness. Daisy, as she is ab initio presented, represents both privilege and pureness # 8211 ; a sort of princess figure. The usage of white aids to qualify her as the # 8220 ; enchanted princess # 8221 ; who becomes incarnate as Gatsby # 8217 ; s dream. However, the different sunglassess of white indicate that Daisy may non be an incarnation of pureness and that privilege may hold a corrupting consequence, at least when it is used to veil or gloss over misbehaviors. An egg is white is white ( pure an d inexperienced person ) on the outside, but yellow ( corrupt ) on the interior. This illustration corresponds exactly to the presentation of Daisy # 8217 ; s character through colour symbolism. Because of the figure of times it is mentioned throughout the text, white proves to be a colour that is critical to the novel. From Fitzgerald # 8217 ; s usage of the colour white in these assorted scenarios, the colour could be interpreted as: beauty, cleanliness, wealth, artlessness, virginity, and besides indolence. In Conclusion, F. Scott Fitzgerald s utilizations of colourss throughout The Great Gatsby turn out to be of importance to the development of the subject and to the development and features of the characters in the novel. These colourss give us a great apprehension of the characters and their lives.